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The findings of our study commissioned by the Association of Audiovisual Producers were summarized by MediaGuru, a Czech professional online portal specializing in media, marketing, and digital communication

18. 1. 2026 film industry

The results of a study commissioned by the Association of Audiovisual Producers (APA) on the export potential of Czech audiovisual works and their reach among international audiences indicate that the Czech Republic is perceived primarily as a country of film incentives and shooting locations, rather than as an exporter of audiovisual content. Internationally acclaimed animated films currently dominate Czech audiovisual exports. The study also puts forward recommendations aimed at increasing export potential, some of which are already reflected in the Audiovisual Development Strategy of the State Audiovisual Fund.

The study How Czech Audiovisual Works Do (Not) Travel Beyond National Borders was authored by Petr Szczepanik and Martin Horyna of the CIRG research team and was conducted as contract research commissioned by the Association of Audiovisual Producers.

Cirg - about

CIRG – the Cultural Industries Research Group focuses on research into cultural and media industries, particularly on current issues, challenges, and conflicts arising from tensions between intellectual property law, the business models of cultural industries, the digitalization and platformization of cultural sectors, and changing consumer habits. The group’s name is an acronym of its English title, Cultural Industries Research Group. CIRG is an informal association of experts from media studies, intellectual property law, media law, media ethics, cultural economics and cultural management, sociology of culture, and data analysis. The group operates on the basis of project-based funding through applied research projects (TAČR, NAKI, EEA and Norway Grants, OP JAK Intersectoral Cooperation), basic research projects (GAČR, ZIF Bielefeld, OP VVV Excellent Research, DFG), as well as contract research (State Cinematography Fund, Association of Audiovisual Producers).