YouTube for Musicians
Miloš Blaháček
The guide explains how to properly set up and manage a YouTube channel, how the recommendation algorithm works, and how to increase the visibility of music content. It also covers the use of YouTube Shorts, video optimization for search engines, music video release strategies, analytics, paid promotion, and monetization opportunities, including the Content ID system. The guide also demonstrates that YouTube is not merely a platform for publishing music videos, but an important tool for music distribution, promotion, and building long-term relationships with audiences. It is intended for both emerging and established musicians, bands, and their managers who want to promote their music more effectively and reach new listeners.
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Cirg - about
CIRG – the Cultural Industries Research Group focuses on research into cultural and media industries, particularly on current issues, challenges, and conflicts arising from tensions between intellectual property law, the business models of cultural industries, the digitalization and platformization of cultural sectors, and changing consumer habits. The group’s name is an acronym of its English title, Cultural Industries Research Group. CIRG is an informal association of experts from media studies, intellectual property law, media law, media ethics, cultural economics and cultural management, sociology of culture, and data analysis. The group operates on the basis of project-based funding through applied research projects (TAČR, NAKI, EEA and Norway Grants, OP JAK Intersectoral Cooperation), basic research projects (GAČR, ZIF Bielefeld, OP VVV Excellent Research, DFG), as well as contract research (State Cinematography Fund, Association of Audiovisual Producers).
get involved
Screen Industries in Central and Eastern Europe Research Group
SIRG
Charles University
Department of Film Studies
Lab head: Petr Szczepanik
sirg@ff.cuni.cz
PhD
We offer the opportunity to pursue doctoral study focused on developing and carrying out your own research projects in the field of cultural and media industries. The programme can be undertaken at Palacký University Olomouc, Charles University, or the Prague University of Economics and Business under the supervision of leading experts in media studies, cultural economics, digital ethics, and copyright law.
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