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Supporting the Export of Audiovisual Production: Tools for Measuring, Predicting, and Strengthening the Cross-Border Circulation of Czech Film and Television Works

TAČR: Programme for the Support of Applied Research and Innovation SIGMA

The main objective of the project is to develop a strategy and tools for a measurable and long-term sustainable increase in the export of Czech audiovisual production.

More specifically, the project aims to create a strategy and tools for a measurable and sustainable increase in the export of Czech audiovisual production through: 1) tools (a dashboard) for the semi-automated collection and evaluation of data on cross-border circulation, including a predictive model using machine learning; 2) an evaluation of the effectiveness of existing distribution strategies, intermediaries, and support programmes; 3) the identification of factors and barriers affecting exportability and success in foreign markets at the level of individual audiovisual works as well as production companies; 4) a description of examples of good practice based on analyses of foreign markets, including the identification of new territories and partners; 5) proposed solutions, i.e. export support strategies, implementation of a tool for measuring and predicting exports, and the design and metrics of a dedicated support scheme.

Outputs

Petr Szczepanik, Streaming from a Digital Periphery: Voyo as an East-Central European Response to Netflix. Journal of Digital Media & Policy 2/15 (2024): 237–257.

Petr Szczepanik, Martin Horyna, How Czech Audiovisual Production (Does Not) Travel Abroad, Dotočeno, 10 December 2025.

Dashboard International Demand for Czech Content, containing data on demand for Czech audiovisual production abroad, 19 January 2025.

Team

Petr Szczepanik

principal investigator

Grant provider

TAČR
project no. TQ01000479

Project duration

2023–2026

Grant recipient

Charles University

Cirg - about

CIRG – the Cultural Industries Research Group focuses on research into cultural and media industries, particularly on current issues, challenges, and conflicts arising from tensions between intellectual property law, the business models of cultural industries, the digitalization and platformization of cultural sectors, and changing consumer habits. The group’s name is an acronym of its English title, Cultural Industries Research Group. CIRG is an informal association of experts from media studies, intellectual property law, media law, media ethics, cultural economics and cultural management, sociology of culture, and data analysis. The group operates on the basis of project-based funding through applied research projects (TAČR, NAKI, EEA and Norway Grants, OP JAK Intersectoral Cooperation), basic research projects (GAČR, ZIF Bielefeld, OP VVV Excellent Research, DFG), as well as contract research (State Cinematography Fund, Association of Audiovisual Producers).

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