The proposed project will 1) create an audience segmentation based on quantitative research that combines behavioral segmentation parameters with demographic segmentation; 2) relate this segmentation to a typology of films as defined by the calls of the Czech Film Fund and provide detailed descriptions of individual segments through qualitative research; 3) produce a report enabling the Czech Film Fund to appropriately adjust its system of film support calls for the upcoming period.
The application guarantor of the project is the Czech Audiovisual Fund.
Outputs
Jan Hanzlík a kol., Český filmový divák v době covid-19: Redukce dopadů krize a nové příležitosti pro filmovou distribuci. Praha: VŠE, 2022.
Jan Hanzlík, Petr Szczepanik, Karel Čada, Zuzana Chytková, „I don’t Care if It’s the Third World War“: Czech Cinemagoers during the COVID-19 Pandemic. Studies in Eastern European Cinema 1/15 (2024): 102-117.
Jan Hanzlík, Ewa Mazierska, Eastern European Film Festivals: Streaming Through the Covid-19 Pandemic. Studies in Eastern European Cinema 1/13 (2022): 33-55.
Team
Jan Hanzlík
principal investigator
Grant provider
TAČR
project no. TL04000421
Project duration
2020–2022
Grant recipient
Prague University of Economics and Business
