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Methodology for Mapping the Export of Czech Music

Michal Tomčík, Rudolf Leška, Jakub Řezníček, Pavel Zahrádka, Václav Hodonický, Rostislav Sliwka, Petr Szczepanik, Radim Červenka

The methodology provides a summary of recommended practices and procedures that have been tested and validated by the authoring team. By following it, users can reliably track the level of export of domestic music abroad and its development over time. It is designed to ensure that, when properly applied, the results obtained are demonstrable, reproducible, and defensible. The methodology is intended for the regular monitoring of the cross-border distribution of Czech (domestic) music. It offers guidance for the systematic collection and analysis of data from various sources over time and specifies which particular sources should be used for these purposes. Its primary target group consists of export offices such as SoundCzech; however, it can also be used to analyse the cross-border commercial success of non-Czech music (e.g. by a Slovak export office). It may also be applied by anyone interested in monitoring or evaluating the use or success of domestic music abroad, such as industry platforms and associations (e.g. IFPI, Česká hudební rada), collective rights management organisations, as well as public institutions.

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CIRG – the Cultural Industries Research Group focuses on research into cultural and media industries, particularly on current issues, challenges, and conflicts arising from tensions between intellectual property law, the business models of cultural industries, the digitalization and platformization of cultural sectors, and changing consumer habits. The group’s name is an acronym of its English title, Cultural Industries Research Group. CIRG is an informal association of experts from media studies, intellectual property law, media law, media ethics, cultural economics and cultural management, sociology of culture, and data analysis. The group operates on the basis of project-based funding through applied research projects (TAČR, NAKI, EEA and Norway Grants, OP JAK Intersectoral Cooperation), basic research projects (GAČR, ZIF Bielefeld, OP VVV Excellent Research, DFG), as well as contract research (State Cinematography Fund, Association of Audiovisual Producers).

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