Strategy for the Sustainability and Development of Public Service Television in the Internet Era

Petr Szczepanik, Magdaléna Gorčíková, Jana Jedličková, Lukáš Slavík, Klára Smejkal, Jakub Šiler, Pavel Zahrádka


The main objective of the report is to situate the issue of online platforms of public service broadcasters within a technological, social, cultural, and legal context, to critically analyze the current form of the ČT iVysílání online platform, to compare it with foreign services, and ultimately to formulate recommendations for its further development based on identified best practices.

This research report was produced as the main outcome of the project Strategies for the Sustainability and Development of Public Service Television in the Internet Era: Examples of Good Practice Based on International Comparison, funded by the Technology Agency of the Czech Republic under the Éta Programme (Project No. TL03000251).


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Cirg - about

CIRG – the Cultural Industries Research Group focuses on research into cultural and media industries, particularly on current issues, challenges, and conflicts arising from tensions between intellectual property law, the business models of cultural industries, the digitalization and platformization of cultural sectors, and changing consumer habits. The group’s name is an acronym of its English title, Cultural Industries Research Group. CIRG is an informal association of experts from media studies, intellectual property law, media law, media ethics, cultural economics and cultural management, sociology of culture, and data analysis. The group operates on the basis of project-based funding through applied research projects (TAČR, NAKI, EEA and Norway Grants, OP JAK Intersectoral Cooperation), basic research projects (GAČR, ZIF Bielefeld, OP VVV Excellent Research, DFG), as well as contract research (State Cinematography Fund, Association of Audiovisual Producers).