How Can You Reach New Listeners with Your Music? Make the Most of YouTube
30. 10. 2026 online platforms music industry
Simply uploading a music video and waiting for views is no longer enough. How can musicians use YouTube to promote their music, attract new fans, and build a sustainable music career? CIRG’s new guide, YouTube for Musicians, offers practical advice on how to succeed on the platform.
The guide, written by Miloš Blaháček, explains how to set up and manage a YouTube channel, how the platform’s recommendation algorithm works, and how to increase the visibility of music content. It also covers YouTube Shorts, video optimization for search engines, music video release strategies, audience analytics, paid promotion, and monetization opportunities, including the Content ID system.
The guide demonstrates that YouTube is more than just a platform for sharing music videos. It is also an important tool for music distribution, promotion, and building long-term relationships with audiences. It is intended for both emerging and established musicians, bands, and music managers who want to promote their work more effectively and reach new listeners.
Download the YouTube for Musicians guide for free.
Cirg - about
CIRG – the Cultural Industries Research Group focuses on research into cultural and media industries, particularly on current issues, challenges, and conflicts arising from tensions between intellectual property law, the business models of cultural industries, the digitalization and platformization of cultural sectors, and changing consumer habits. The group’s name is an acronym of its English title, Cultural Industries Research Group. CIRG is an informal association of experts from media studies, intellectual property law, media law, media ethics, cultural economics and cultural management, sociology of culture, and data analysis. The group operates on the basis of project-based funding through applied research projects (TAČR, NAKI, EEA and Norway Grants, OP JAK Intersectoral Cooperation), basic research projects (GAČR, ZIF Bielefeld, OP VVV Excellent Research, DFG), as well as contract research (State Cinematography Fund, Association of Audiovisual Producers).
get involved
Screen Industries in Central and Eastern Europe Research Group
SIRG
Charles University
Department of Film Studies
Lab head: Petr Szczepanik
sirg@ff.cuni.cz
PhD
We offer the opportunity to pursue doctoral study focused on developing and carrying out your own research projects in the field of cultural and media industries. The programme can be undertaken at Palacký University Olomouc, Charles University, or the Prague University of Economics and Business under the supervision of leading experts in media studies, cultural economics, digital ethics, and copyright law.
moreStudent Legal Clinic for Authors and Performing Artists
The Student Legal Clinic focuses on a wide range of legal issues, including copyright law. Supervisors overseeing the preparation of each legal opinion are always experts in the relevant field of law. The advice is provided free of charge.
more